Thứ Sáu, 3 tháng 2, 2012

Groupon's success can be copied to Vietnam?

According to people in the industry, recently two models, as well as the second hottest trend on the Internet is: checkin model geographical information represented by the Foursquare and purchasing patterns by group / union representative Groupon is.

Today completed two small essays + snowmelt + cold leg has not healed after skiing should be limited "dilute toss" so sitting at home writing about what prelude find out for themselves, as well as receive defined, individual analysis of the development of Groupon model in Vietnam.
Last phase has a small write a thesis on the management and operation of the infusion site in Vietnam, but not used much by the uncle of the few websites I manage that, only through arguments and little experience has been when to support a CEO of a page Groupon Vietnam to write articles, should see the quality on a comparison of the actual essay is not very high. Today is not about managing the operation of that general scattered little.
About Groupon:
If asked about the origin of Groupon model is extremely hot now then everyone would say it stems from the success of the site to buy the Groupon team in 2008.But the purchase of the same concept is not new and buy Groupon is not the first site on the form of this buying group. The first site is a site about buying Mobshop.com group established in 1998. Immediately after Mobshop established, there are many other akin sites were established in U.S. and UK as LetBuyit.com, Onlinechoice, E.conomy.com ...
These sites are similar sites for other e-commerce, sell phones, computers ... and many other products, other than the price of the products is not fixed but "change" , vendors will offer a certain period, the period depending on the amount that participants would provide lower purchase price to various levels, the number of participants, the price to buy as much as cheap, so buying time until the end.
China has previously purchased a number of sites similar groups such as liba.com, taobaotuangou.cn ...
But buying patterns of the traditional group did not really grow and cause attention because of the lack of creativity and not have a model really clear, simple, easy to use and has attracted users as well as providers. Until 2008, when the top model of the U.S. Groupon was born, with the model simple, convenient and especially impressive success has inspired a movement on the model purchased by the group worldwide.
Groupon established only after seven months had interest income in 2009 was $ 100 million, sales income in 2010 was $ 760 million. 19/4, after receiving 135 million investment from DST (Digital Sky Technologies), the value of Groupon has hit a record $ 1.35 billion while the other seniors need to 3 years as Twitter, Facebook needs to 2 years to reach $ 1 billion in value. 12/2010, Groupon has declined an invitation to purchase $ 6 billion of Google!
Rapid success of Groupon has evoked the spirit of "learning" is no less rapidly worldwide, a number of other simulation site was established as LivingSocial, Gilt City, BuyWithMe, Tippr, Juice in the City, We Give to Get ... American, German Daily Groupon clone script Deal, Snippa of England, especially with the number of Chinese websites are now up to number thousands, but the head is still a large number of sites as meituan.com (CEO is the founder of the Chinese renrenwang.com-facebook, fanfou.com - Twitter of China - this site because after a few incidents web plays in the second half of 2009, Twitter is a Chinese name Weibo more prevalent), lashou.com, Ftuan.com, tuanbao.com, tuan.sina.com.cn ....

The site purchased in groups of Vietnam also mushrooming!
The nature of the model Groupon clone script:
Many people believe that Groupon is a form of development of electronic commerce, namely the 4th model of electronic commerce - the world known as B2T (Business To Team), the B2B (Business To Business), B2C (Business To Customer), C2C (Customer To Customer). But the model Groupon is a combination of electronic commerce and advertising. Can even say, if Groupon includes 100 parts, only 10 part e-commerce. The ultimate goal of the Groupon site is not simply sell the coupons, but more important is for branding, brand promotion for suppliers and brand for yourself.
The vendor agrees to make super promotions, super discount to 60%, 70% even 90%, mainly for the purpose of advertising, as if merely to attract volume discountslarge customers, how the provider is also a loss. And more buyers as much of the more serious loss. But, if this is considered as a method of advertising, and reduce costs through price is the cost for advertising is found extremely beneficial and extremely worthy.
Provider if you use other advertising methods, will pay the greater cost effectiveness is not guaranteed because of other advertising methods do not guarantee customers will find the following vendors advertising time. If through group purchasing organizations can more reliably than it will create opportunities for customers Groupon clone script to personally experience the product - their own services.

If the buyer does not achieve the minimum requirements of the purchasing group activities such as cancellation, no customers to the providers would not lose anything, even be more free advertising on the website Groupon's pages anymore!This is one of the techniques that the staff of the market to buy page to understand the group to go negotiate with vendors: It should be emphasized for their understanding, they are not on site to sell products-services service, that website to advertise! From there they would switch focus attention from the charges were dropped off to advertising Groupon clone script effectiveness.

This is also the reason that the buying group activities are held on the Groupon site primarily oriented to the service sector because this sector at low cost, easy to negotiate provider agrees to provide the high discounts.

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